We all know that social media is a great way to communicate with potential clients. A recent
study shows that nearly 1.7 billion people have active social media accounts, but capturing their
attention is only half the battle. The real challenge is giving them a reason to follow you.
Since you’re in the real estate business, you’ll occasionally need to share some real estate
related information on your social pages. This is where a lot of real estate professionals have
difficulty, as there’s the lingering question of whether or not your audience will be interested in
this type of content. Instead of posting endless details about your newest listing, use these four
tips to show off your real estate expertise, while also showing a little local love and making it fun
for you audience.
1. Share positive testimonials
Word-of-mouth is still the top referral source for real estate professionals and what better way to
get people talking about your business than by highlighting happy clients on your social pages.
Whether it’s a friend, family member or a co-worker, your followers will feel more comfortable
contacting you if they see that people they know had success working with you in the past. Also,
keep in mind that 80 percent of people will trust online reviews as much as personal
recommendations.
While featuring client testimonials may be relatively simple, obtaining them can be a challenge.
After a sale closes, follow up with your client immediately, asking them to post a review on your
social page. Often, clients are more willing than you think to give you a testimonial. After they
post, be sure to interact with them socially, thanking them for their review.
2. Create valuable content
You’re already helping people find their home. Why not offer some tips on how they can
improve it, too? Sharing useful, helpful content on your website is one of the best ways to draw
followers to your social pages. Post home DIY projects, the best tips for cleaning a carpet or the
latest fall decoration tips.
If any of your previous or current clients have taken on a DIY project, feature them and their
work on your social pages. This will allow you to lightly promote your listing, while also sharing
about your own clients. And remember, featured clients are likely to be even more willing to
provide a testimonial. Even if they haven’t worked with you in the past, continually offering this
value through social media will keep you top-of-mind when it comes time for followers to buy or
sell their home.
3. Feature local events
Taking a local approach to social media means that your posts will be relevant to those around
you. In order to do this, it’s important to research what people in your local community are
talking about. A great way to learn what’s trending in your area is by joining several local
Facebook Groups. Find out what people in the group are talking about most and then write
about it. The best way to do this is to create a blog post and then publish it on your social
pages. Once it’s there, boost the post so even more local residents can see it.
Since this may seem easier said than done, here’s an example. Search through your local
Facebook Groups to see if there are any events happening in your area. Is there a fall festival in
the works? How about an apple pie eating contest? Try to talk with the host of the event to get
the inside scoop and, in exchange, let them know you’ll be featuring them on your social pages
and in your blog. Finally, mention some of the listings you may have in the area to give a subtle
promotion of your properties while still keeping the main focus on sharing great local content.
4. Give your audience a breather
Adding real estate content to your social profiles doesn’t mean you can only post DIY projects
and local listing promotions. Sometimes it’s necessary to take a breather and give your
followers a daily dose of laughter through a popular meme or viral video. Humor is a great way
to humanize your brand and it shows that you’re a regular person, just like your followers. If you
find something amusing, don’t hesitate to share it, because there are plenty of people who will
probably find it funny, too. If you find a funny real estate picture or video, even better.
While social media is a great way to connect with potential clients, it can be challenging for a
busy real estate agent to maintain a social strategy. If you need help managing your social
presence, Homes.com Social is the key. A comprehensive social media suite, Homes.com
Social is designed specifically for real estate professionals who are looking to connect and
engage with their audience, giving you the ability to grow your followers and your business.
