5 Steps to Take Your SEO Marketing to the Next Level

by Joe Sesso on March 17, 2021

By Joe Sesso, Author and National Speaker for Homes.com

Consumers looking to buy or sell rarely go directly to a real estate agent’s website to begin their search. Instead, they use Google to begin their search for their dream home or to find the perfect agent to sell their home. If you want to show up on page one on Google when consumers are searching for homes in your market, you have to optimize your website for Google and other search engines. This is known as search engine optimization, or SEO. Here are five important steps to boost your website’s SEO and to show up on Google searches before your competition.

Build the Right Link

Building the right link can be challenging due to the complex algorithms Google and other search engines have in place to determine which websites relate best to the search terms that consumers input and where they should be displayed in search results. One component these algorithms account for is trustworthiness. This is critical to SEO. Search engines examine how often your site has been visited by consumers, as well as how often visitors engage with the content on your site. Another key factor is how many backlinks your site has. Simply put, Google wants to know how many other trusted websites share links to your website. The more backlinks that you have to your website from other trusted sites, the better it is for your SEO.

In the past, website creators could create a directory page with links to well-known, trusted websites to build up their own credibility. However, search engines are smarter now and don’t want to see a list of links to outside sources on websites. Their algorithms favor relevant links that make sense in context, such as a link from your preferred lender’s site to your website. It also helps to have reciprocal links to other sites. In other words, Google also wants to see your website link back to your preferred lender.

Choosing the Right Link Building Partners

Because link building works best when it’s reciprocated, you should think about what you have to offer the businesses that you share links to on your website as well as any other companies who may benefit from a link on your website.

Before you create a link or approach a business about reciprocating links, make sure they have a high-quality website, as these are more likely to benefit you than a low-quality website. Look at the quality of the content, how easy their site is to navigate and how well it actually runs. Again, it also has to be relevant to real estate to maximize your SEO.

Connecting with Potential Backlink Partners

When you approach someone about sharing your URL on their website, you should be prepared to explain how the URL will provide benefits to them. A creative agent can leverage their partners in plenty of ways. Start by knowing what your website traffic is, and, if you have high-traffic numbers, include that in your pitch. If your followers are on social media, offer to do a live video talking about their business or message. Where applicable, you can also refer clients to them, include them in top 10 lists/eBooks, or make a video together. If you host any seminars or classes, offer to let them speak during your lesson. You can even offer to co-sponsor an event or fundraiser with them to help spread awareness about their business.

Incorporating Link Partners

If you have existing partnerships with local businesses, create pages or blog articles that discusses their role in the home buying or selling process. And don’t forget partners that can benefit after someone buys a home! This is where you can easily tie in links from the trades, home improvement or hardware stores, or pretty much anything that has to do with the upkeep and security of a home. Be sure to include links over to their website as well. If you’re not sure what other partnership opportunities you should explore for link-building, consider starting a page about your community. This will give you a platform to speak about and to share links to restaurants, stores and service providers of all kinds. Just remember to include the links organically. This means that you need to create your content first and then include the links where they make sense.

Link building is just one of many important SEO building tactics you’ll need to employ to show up in local search results. If you’re still unsure about the backlink process, Homes.com can help. Visit Marketing.Homes.com to learn about our SEO services for real estate agents.

Image of Joe Sesso Joe Sesso is the Executive Director of Sales Marketing for Homes.com and an Award Winning & Best Selling Author Joe Sesso is director of Sales and national speaker for Homes.com. For more information, please visit marketing.homes.com.

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